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Excel 2016 – Lập ngân sách kênh phân phối Marketing thế nào?

 

  • File / New
  • Channel Marketing Budget

 

ANTICIPATED SALES TOTAL $(000)
PERSONNEL (% OF TOTAL SALES): Nhân sự (% Tổng Sales Doanh số)
Human Resources – Headcount: Số nhân sự
Human Resources – Cost: Chi phí nhân sự
Commission: Hoa hồng
Personnel Total $(000)

 


DIRECT MARKETING (% OF TOTAL SALES): Marketing trực tiếp (% Tổng Sales Doanh số)
Telemarketing (% of Direct Sales)
Human Resources – Headcount
Infrastructure Support: Hỗ trợ trang bị
Commission: Hoa hồng
Training: Đào tạo

Telemarketing Total $(000)

 

Internet Marketing (% of Direct Sales)
Human Resources – Headcount
Website Development (one-time cost): Phát triển website (phí 1 lần)
Hosting
Support & Maintenance: Hỗ trợ & duy trì.

Internet Marketing Total $(000)

 

Direct Mail (% of Direct Sales)
Human Resources – Cost
Material
Postage
Direct Mail Total $(000)

 

AGENT/BROKER (% OF TOTAL SALES)
Communication
Training
Promotions
Discounts
Commission (% of Agent’s Sales)
Agent/Broker Total $(000)

 

DISTRIBUTORS (% OF TOTAL SALES)
Communication
Training
Promotions
Commission/Discounts (% of Distributors’ Sales)
Distributor Total $(000)

 


RETAILER (% OF TOTAL SALES)
Communication
Training
Promotions
Commission/Discounts (% of Retail Sales)
Retailer Total $(000)

 

CUSTOMER ACQUISITION & RETENTION (CAR)
Human Resources
Communications
Promotions/Coupons
CAR Total $(000)

 


OTHER EXPENSES
Travel
Infrastructure (computer, telephone, etc.)
Channel Support
Other Expenses Total $(000)

 

TOTAL MARKETING BUDGET:

 

 

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