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Excel 2010 – Lập ngân sách Marketing thế nào cho chuẩn

 

  • File / New
  • Marketing Budget Plan

 

 

Marketing Budget Plan
Category

Research

Research firm fees
Web research
Independent research
Other research

Research Costs Total

 

Communications

Promotional brochures
Television
Radio
Web

Communications Costs Total

 

Networking

Memberships
Affiliations
Subscriptions

Networking Costs Total

 

 

Event

Number of attendees

Meal (breakfast, lunch, or dinner)

Food
Tax (10%)
Food and beverage gratuity (20%)
Meal Costs Subtotal

List Services

Valet services
Entertainment #1
Entertainment #2
Other services
List Service Costs Subtotal

Audio/Visual Services

Basic PA system and podium
Screen
XGA data/video projector rental
Wireless mouse
Power strips
Extension cords
Lavalier microphone
Labor and AV technicians
Tax (8.8%)
Audio/Visual Services Subtotal

Additional Costs

“Invitation
(printing and postage costs)”
Time & Expense (T&E)
Company staff T&E
Customer testimonial T&E
Additional Costs Subtotal

Giveaways

Giveaway #1
Giveaway #2
Giveaway Subtotal

 

 

Promotions

Product giveaways
Product discounts
Special offers

Promotions Costs Total

Advertising

Brochures (development and production)
Mailings
Postcards
Television
Radio
Newspapers
Billboards
Bus sides

Advertising Costs Total

Public Relations

Charity events
Advertising
Employee promotions
Sponsorships

Public Relations Costs Total

 

Đồ thị chi phí cho Market (Marketing Budget Chart)

 

 

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