- Clearly state your company’s long-term mission.: Sứ mệnh dài hạn của doanh nghiệp
- Try to use words that will help direct the growth of your company, but be as concise as possible:
- List CEO and key management by name.
- Include previous accomplishments to show that these are people with a record of success.
- Summarize number of years of experience in this field.
- Summarize your market in the past, present, and future.
- Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
- Identify problems and opportunities.
- State consumer problems, and define the nature of product/service opportunities that are created by those problems.
- Summarize the key technology, concept, or strategy on which your business is based.
- Summarize the competition.
- Outline your company’s competitive advantage
- List five-year goals.
- State specific, measurable objectives for achieving your five-year goals.
- List market-share objectives.
- List revenue/profitability objectives.
- Outline a high-level financial plan that defines your financial model and pricing assumptions.
- This plan should include expected annual sales and profits for the next three years.
- Use several slides to cover this material appropriately.
- List requirements for the following resources:
- Personnel
- Technology
- Finances
- Distribution
- Promotion
- Products
- Services
- Summarize the risks of the proposed project and how they will be addressed.
- Estimate expected rewards, particularly if you are seeking funding.
- Near term
- Identify key decisions and issues that need immediate or near-term resolution.
- State consequences of decision postponement.
- Long term
- Identify issues needing long-term resolution.
- State consequences of decision postponement.
- If you are seeking funding, be specific about any issues that require financial resources for resolution.
